Course Title: Marketing Essentials (CP)
Course Number: 88271100
Credit: 1.00
Grade Level: 9-12
Major Concepts/Content
This is the first of four courses in International Marketing Education Programs. The purpose of this course is to develop the competencies essential to marketing. These competencies include human relations, employability, communications, math and economic skills. The fundamentals of marketing and selling are also included. Learning activities, within and outside of the classroom, are an integral part of this program. DECA is the co-curricular career and technical student organization which provides leadership training experiences and reinforces specific technical skills. These activities are considered an integral part of this instructional program.
PREREQUISITE: NONE
SPECIAL NOTE: This course, and minimum scores on specified college entrance exams, may be considered in determining a students' eligibility for the Florida Gold Seal Vocational Scholars Award. In addition, two more courses within the same Career and Technical Education job preparatory program must be successfully completed. (CP) indicates a course leading to completion of a career pathway and articulation at the post secondary level.

Course Title: Marketing Applications (CP)
Course Number: 88271200
Credit: 1.00
Grade Level: 9-12
Major Concepts/Content
This is the second core course in the Marketing Education Program which is designed to provide students with an in-depth study of marketing in a free enterprise society and provide the knowledge, skills, and attitudes required for employment in a wide variety of marketing occupations. DECA is the appropriate career and technical student organization for providing leadership training and reinforcing specific career and technical skills. DECA is the co-curricular career and technical student organization which provides leadership training experiences and reinforces specific technical skills. These activities are considered an integral part of this instructional program.
PREREQUISITE: Marketing Essentials
SPECIAL NOTE: This course, and minimum scores on specified college entrance exams, may be considered in determining a students' eligibility for the Florida Gold Seal Vocational Scholars Award. In addition, two more courses within the same Career and Technical Education job preparatory program must be successfully completed.
(CP) indicates a course leading to completion of a career pathway and articulation at the post secondary level. (TP) indicates a course leading to a Tech Prep area of study.

Course Title: Marketing Management – Local and State Honors (CP)
Course Number: 8827130H
Credit: 1.00
Grade Level: 10-12
Major Concepts/Content
This section of Marketing Management is appropriate for those students who meet the following criteria: level 3 or higher in FCAT scores and a recommendation by the Marketing Teacher as evidenced by the signed Honors contract. Marketing Honors students are expected to complete the following rigorous academic tasks: Creation of a book list with presentation of a written and oral report, completion of a Company History Paper, performance demonstration of role-playing, performance of leadership activities as a member in the Career and Technical Student Organization, DECA, composition of an Internet Assessment/Career Portfolio, research five Marketing Careers, evaluation of authentic tasks identified in the Training Agreement and Training Evaluation, and submission of a Written Research Project. DECA is the co-curricular career and technical student organization which provides leadership training experiences and reinforces specific technical skills. These activities are considered an integral part of this instructional program.
PREREQUISITE: Marketing Essentials and Marketing Applications
SPECIAL NOTE: This course, and minimum scores on specified college entrance exams, may be considered in determining a students' eligibility for the Florida Gold Seal Vocational Scholars Award. In addition, two more courses within the same Career and Technical Education job preparatory program must be successfully completed.
(CP) indicates a course leading to completion of a career pathway and articulation at the post secondary level.

Course Title: Marketing Cooperative Education OJT
Course Number: 88004100
Credit: 1.00 (First Year)
Grade Level: 10-12
Major Concepts/Content
The purpose of this course is to structure the on-the-job training component when the cooperative method of instruction is used to prepare students for employment in marketing occupations. On-the-job experiences are provided which will develop occupational competencies required for employment in theoccupation chosen by the student as a career choice and provide experiences that further develop the competencies acquired by the student in an in-school job preparatory program.
PREREQUISITE: Must be concurrently or previously enrolled in a related Marketing Education Program.

Course Title: Marketing Cooperative Education OJT
Course Number: 88004101
Credit: 1.00-2.00 (Second Year)
Grade Level: 10-12
Major Concepts/Content
The purpose of this course is to structure the on-the-job training component when the cooperative method of instruction is used to prepare students for employment in marketing occupations. On-the-job experiences are provided which will develop occupational competencies required for employment in the occupation chosen by the student as a career choice and provide experiences that further develop the competencies acquired by the student in an in-school job preparatory program.
PREREQUISITE: Must be concurrently or previously enrolled in a related Marketing Education Program.